Innovation Matters



In VILA we understand the challenges of the fashion industry and we are committed to finding innovative solutions that improve our operations and minimize our impact. Digitalization is an important tool on this journey and to bring out the potential, we have embarked on a mission to leverage Digital Selling and Digital Product Creation (DPC).

Our goal is to harness technologies such as 3D and AI to help us develop 50% of VILA's designs digitally by 2026. This will revolutionize the way we present our collections to retail and wholesale customers, enabling us to adopt a faster and more agile approach. 3D design software empowers us to develop designs digitally, eliminating the need for numerous physical samples. This streamlines our design process, allowing us to visualize silhouettes, develop prints and create signature details without incurring costs of additional sewn samples.

Our goal is to harness technologies such as 3D and AI to help us develop 50% of VILA's designs digitally by 2026. This will revolutionize the way we present our collections to retail and wholesale customers, enabling us to adopt a faster and more agile approach. 3D design software empowers us to develop designs digitally, eliminating the need for numerous physical samples. This streamlines our design process, allowing us to visualize silhouettes, develop prints and create signature details without incurring costs of additional sewn samples.





Complementing our DPC efforts, digital showrooms are helping us move toward better solutions. This immersive platform provides our customers with a comprehensive view of our full collection range. By eliminating the need for extensive travel and physical showroom setup. Digital showrooms save valuable resources and streamline our workflows, increasing productivity and speed to market. ​

Through innovation and digitalization, we improve our everyday business practices and commitment to the environment.  ​

Through innovation and digitalization, we improve our everyday business practices and commitment to the environment. 

Complementing our DPC efforts, digital showrooms are helping us move toward better solutions. This immersive platform provides our customers with a comprehensive view of our full collection range. By eliminating the need for extensive travel and physical showroom setup. Digital showrooms save valuable resources and streamline our workflows, increasing productivity and speed to market. ​

Through innovation and digitalization, we improve our everyday business practices and commitment to the environment.  ​

Through innovation and digitalization, we improve our everyday business practices and commitment to the environment.